Dubai, UAE, 2021
Crucial to the successful design of the shopping mall is not the all-purpose open plan food court of yesterday but rather the carefully calibrated combination of food halls, cafes and restaurant brands. One idea is to put a world-class restaurant, cafes and a quality food offer on top of the mall and an outdoor children’s play area as well as the food hall and an indoor hawker centre in the basement. The aim is to be the best in town and a destination in its self to draw people through the building. At the heart of this concept is an insistence on architectural excellence, from luxury fashion to every day contemporary brands, sensational lighting and amazing store designs, food court entertainment and visual merchandising displays. It’s about the experience, about injecting creativity and design to put a whole new momentum behind the food offering. The design is further articulated by an adaptable urban script that generates different typologies of massings and landscape ; creating a porous, interconnected network of spaces throughout the site.